I hope you are well. ACES remains on track for a full launch in early 2017.
It is an exciting week for us here at ACES (most of them are). This week we have completed the branding software that will allow us to create video content under your branding. You can see the prototype here:
Remember: it would be your logo that we see at the start, the end and throughout the video.
Video content is really powerful, especially in this time of tablets and smartphones. As you can see here, including video in email marketing campaigns can increase the success of that campaign by as much as 300%.
One bright spark even calculated that, if a picture is worth a thousand words, then a minute long video must be worth 1.8 million words, because there are actually 1800 separate pictures in a minute of video (30 frames per second).
That’s taking things a bit far, but you see the point.
We will be working hard and smart on using as much video as possible in ACES communication strategies – so please send through your ideas about how you think video can be used effectively to showcase your practice.
Have a great weekend!