Dover ACES is the brainchild of Adrian McMaster and Wilbert Chhua.
Adrian was a founding director of Dover Financial Advisers, and returned to that company in 2015 as the manager responsible for training Dover’s 370+ advisers.
Wilbert is also a financial planner, chartered accountant and IT wiz – he has taken care of Dover’s IT needs for many, many years now.
Together, Wilbert and Adrian have been involved in the creation and successful operation of a group of companies that now employ more than 100 people. Adrian and Wilbert know what it takes for a financial services business to succeed – especially in the fee-for-service environment that increasingly dominates financial planning.
Dover ACES was founded as a response to changes in the financial advice industry. The move away from commissions, originally found in FOFA and now seen further in the LIF reforms, means that advisers must position themselves as providers of wholistic financial advice that addresses real financial problems.
To achieve this position, you need to create and distribute thorough material that shows clients and potential clients just how good you are. Your marketing material needs to gain a client’s trust – it has to show them that you have what it takes to solve their financial problems.
Too many websites tease clients or ask clients to make a commitment before they get to see what the adviser has to offer. This is the wrong way to go about things. The first commitment must come from the adviser. This is because professional advisers are ‘selling’ something very specific and very valuable: the application of their knowledge to solve a client’s problem.
In order to trust an adviser, a potential client they must believe that the adviser actually has the ability to help them. The best way to develop this trust is to make a lot of content freely available to clients – using that content to demonstrate your ability to solve actual problems.
That is where Dover ACES come in. Yes, we develop great looking websites. But that is just the start of it. The real value of a website is its content and what you do with that content. And Dover ACES provides new, high quality content every week that showcases the range of client problems that our subscribing advisers are able to solve.
Not only that, but we then distribute that content to at least 300 business-owning clients who we identify for you. You should of course also send that content to your existing client lists – something we handle for you too, if you like.
And, of course, all of our content is easily shared to social media such as Facebook and LinkedIn.
Developing quality online content takes time – time that you will better spend meeting with clients. That is why you should let us perform this vital role for you. For a low fee – with no set up costs and no minimum lock in period – you can quickly and easily bring one of Australia’s most comprehensive and useful online financial planning websites to the world.
So go on – make yourself look good and subscribe to Dover ACES today.